more of the same

Just when you thought they got it… “Join the nation that sees you <PAUSE> as a priority.”   What a perfect example of how easy it is to give with one hand and take away with the other, and not even know you’ve done it. It is certain nationwide thought it was making a bold statement with this commercial. “you matter,” the commercial was structured to convey. And that would have been the message had the narrator stopped at “the nation that sees you.” The thought was complete, and a particular point was made. But someone, somewhere decided that’s too much of a political statement. “Toomore…